What is Google Adwords?

Google Adwords, is the Google’s advertising product, which provides you with an opportunity to advertise your products and services through the Search Engine Results Pages. Google adwords, or more popularly known as the Pay Per Click (PPC) Programs allows users to create ads using keywords that are relevant to the advertisers website or services. These ads are normally displayed as ‘Sponsored Links’ on the right hand side of a search engine results page, along with the organic search results. Google adwords is a billion dollar industry, and is one of the main sources of revenue for the Google Search Engine. However, it is also an effective way to increase your online presence, and can help cater your products and services to potential customers anywhere in the world.

How Google Adwords Works?

Google Adwords works on an entirely different concept. Unlike traditional ad systems, PPC ads are triggered by keywords, which are included at the time of creation of the ads. These ads show up on the search engine results pages every time a user enters a keyword query into the search engines. If the keyword query matches with the keywords included in your ads, you ads show up on the search engine results page for the query. Of course, the position of the ads are dependent on a wide variety of factors such as the cost bid, quality score, and several other factors which are detrimental to your business. You are entirely at the liberty to choose your ads, ad formats and keywords, and have full control over your spend.

Google Adwords also displays ads on the content network. There are several Google partner sites, where you ad can be displayed. For displaying your ads on the Google adwords, you have to enable contextual targeting, and the ads are displayed on websites in which the content matches your keywords. The content targeting is a different entity, and does not affect your performance or cost in the actual search ads.

Cost Of Adwords

Paid listings or Adwords ads incur cost from the advertisers in two different ways, the CPC bid, and the CPM bid. The CPC bid, or the Cost Per Click bid, charges you every time a user clicks on the ad. The CPC bid is dependent on the keywords and the competition. At the time of ad creation, and during the management of the ads, you can change the bid amount of the keywords you have selected so as to improve the position of the ad, or to decrease the cost of clicks. It is worthy to note that in CPC, you pay only for the click through, and not for the number of impressions. CPM on the other hand, lets you pay for the ads on the number of impressions that the ad has received. CPM charges the advertiser for every 1000 impression of the ads, and does not charge for the clicks on the ads. The CPM costs are also determined by the bidding process. The Google Adwords also provides you a maximum budget option for your adwords account, which can help you to limit your expenditure on the ads and have more control over it.

Types of Ads

There are different types of ads in Google Adwords. You can choose the ad format which suits your business the best. The different ad formats are text ads, image ads, video ads, local business ads, and mobile ads. Different ad formats behave differently. Text ads are the most popular ad format as compared to the other formats. The cost of the various ad formats, and other adwords features is similar to the keyword targeted ads. You also have the option of checking out the different ad formats at no extra cost, and determine which strategy is the best for your business.

The Reach Of Adwords

The Google adwords has a wide reach with over 60% of the global search results accounting to Google. The most important feature of the adwords is that the ads are served to customers who are looking for similar products or services at the exact time they are looking for it. Google Adwords allows you to target any type of population and language that best suits your business. Apart from the search results, Google Adwords also provides you the option of targeting your ads to the Google content network, which can also help you business generate valuable leads.

Adwords Advantage

Organic search listings take time and effort to drive in targeted and quality traffic to your websites. However, with adwords, you can start driving in quality traffic from the moment the website is live and running. You don’t have to wait for very long periods of time to increase your online presence. With adwords traffic, there is also a possibility of customers returning to your website if they are satisfied with your services, and more importantly, can help you generate leads by way of referrals. All this can be obtained at just an initial cost. Google also takes special care to provide good value for money, and invests in high end techniques to keep your costs down and keep your ads from losing money by way of fraudulent clicks.